The Shoreditch success story repeats the trick in its new Western home
When the achingly hip Soho House Group announced plans for a Shoreditch-based pizza restaurant back in 2010, we must confess to harbouring doubts. Creating a network of exclusive members’ clubs is all well and good, but how would that initiative translate to the fashioning of a competent pizza?
Happily, our fears were thoroughly confounded by Nick Jones and his team, as Pizza East proved itself well capable of serving up delicious, authentic pizzas to match the see-and-be-seen atmosphere of its trendy, East London setting. Continue reading